Mypaco

Brand Identity

THE CONTEXT
Mypaco is a new brand dedicated to customizable packaging, born within the Alicart group to offer a smart, flexible solution for small businesses. From food packaging to delivery boxes, everything is designed to be easy, fast, and made-to-order.

THE BRIEF
The project started with a co-design bootcamp between the client and the agency to shape the vision and values of the new brand. The name “Mypaco”, short, catchy, and personal, was chosen to express accessibility, convenience and efficiency.

Due persone brindano con bicchieri di bevanda gialla decorati con lime, una bottiglia accanto, torta con panna e dolcetti su piatto verde, regali incartati sul tavolo.
Scatola bianca con logo "mypaco" su sfondo verde.

THE SOLUTION
My task was to translate that brand essence into a clear, recognizable visual identity: flexible but consistent, modern but not generic. I designed a bold logotype with a compact personality, a bright and expressive color palette, and a simple icon system to help products and categories stand out across physical and digital touchpoints.

THE RESULT
An identity system built to support a growing e-commerce platform and connect with small businesses in a fast, direct and friendly tone, exactly like the service it promotes.

Un'icona di un pacco e il testo "Ordini di piccole dimensioni" su sfondo verde.
Scene di una confezione regalo e una torta su un piatto verde, con decorazioni colorate e una mano che indica.
Tavola con hamburger, patatine fritte, bicchieri di birra, bottiglia di bibita e sacchetto con marchio "mypaco".

CREDITS
Client: Alicart
Commissioned Agency: Marketing Arena
Role: in-house Art Director & Graphic Designer at Marketing Arena
Scope: brand identity, visual language